May 7, 2020

Wealth firms gain transformative AI benefits with PureFacts acquisition of VennScience

2 min read

We’re pleased to welcome VennScience, a New Hampshire-based Salesforce consulting firm, to our team. With this acquisition, we immediately improve our AI-based client retention solution by integrating Salesforce CRM data into our models.  The deal also allows us to offer a wider breadth of solutions and services to meet the diverse challenges and enterprise-level needs of our wealth management clients. In addition, we gain a presence in Boston and New York.

“We were looking for an exceptional partner to help us achieve our geographic expansion goals, but they had to be as passionate about client success as we are. VennScience had everything we were looking for: technical expertise, business acumen, a track record of driving continuous innovation on the Salesforce platform, and a shared client-centric approach to problem-solving. We’re excited by the opportunity to combine the great people and strengths from our two firms.” Robert Madej, PureFacts CEO

Our two firms will take advantage of cross-selling opportunities and share our North American sales teams with representatives in Boston, New York, and Toronto, along with a UK representative in London. We’ll also leverage the benefits of Salesforce, the leading customer relationship management solution, to provide innovative new solutions for the wealth management industry. 

“We’ve always been hyper-focused on providing an elite level of value to our customers. Joining forces with PureFacts expands the ways we can help our customers solve their biggest challenges and support their growth. But what really sealed the deal for us was how well our values aligned. We’re both insanely customer-focused.” Mike McCann, VennScience President

Salesforce expertise for wealth management

As a well-established Salesforce consultancy, VennScience helps companies execute their vision, drive efficiency, and maximize the benefits of cloud-based business applications.

PureFacts' clients in the wealth management industry will now be able to take advantage of VennScience’s expertise to help them leverage Salesforce to strengthen client relationships and increase their AUM. Clients will also be able to leverage Salesforce data to augment fees, reporting and insights solutions offered today by PureFacts.

VennScience takes a unique approach that differs from the traditional Salesforce consulting model. They emphasize strategic thinking to help clients unlock the power of Salesforce to transform their business. Mike McCann, President of VennScience, explains how their approach benefits clients.

“The digital transformation journey is always changing based on the latest innovations. The start-and-stop nature of fixed-price projects and lack of strategy behind managed services render the traditional Salesforce consulting model incapable of keeping pace with those innovations. 

That’s why at VennScience we do it differently. We’ve built our engagement model — called the VennScientific Method — around the idea that the digital transformation journey is a continuum. Combining a sustainable innovation model with a development lifecycle approach enables us to eliminate gaps between projects, build out a company’s architecture to scale, and help them experience the truly transformational nature of Salesforce.”

About PureFacts Financial Solutions

Ranked a WealthTech100 Company for 2020, we provide wealth management solutions for the financial services industry in Canada, USA, UK, and the Caribbean. We use AI, big data, and our industry expertise to help firms realize value, increase productivity, reduce costs, and create an enhanced customer experience.

To begin your transformational Salesforce journey with us, please get in touch at info@purefacts.com