PureFacts 2022: A look back

As we embark on a new year, it brings an opportunity for reflection. For investors, wealth advisors, and asset managers, this is a good occasion to evaluate what worked last year, what didn’t, and what could be done differently as you begin 2023. For us here at PureFacts, the beginning of the new year is a natural time to check in on the progress made against our goal to help our clients, and their investors, live their best lives possible through better wealth management.    

Here are just a few of the ways we’ve furthered that mission in 2022.

With travel restrictions loosening, 2022 was the year the PureFacts team got back on the road to reconnect face-to-face with the wealth and asset management community. We were honoured to participate in The Summit for Asset Management (TSAM) in London, New York, and Toronto, as well as the TSAM ESG conference.

In addition to these events, we also participated in the annual MMI Conference, the Aviso Wealth Elevate Conference and The World Business Forum. At each event we were inspired by the amazing work our clients are doing for their investors. We were also excited to see topics like, AI, ESG, and digital transformation dominate panel and speaker sessions, giving us the opportunity to share our insights and extensive experience in these areas with other innovators in wealth management.  

This past year was also one where we made corporate social responsibility (CSR) an even greater priority. Making a positive impact has been a cornerstone of how PureFacts operates from day one.  

• Our mission is to create meaningful wealth solutions that help people live their best lives
• Our solutions and services help those who manage wealth ensure their clients get the best and most accurate guidance
• Our employees share core values that include being humble and purposeful in everything we do

Founder and CEO Robert Madej, President Rajini McRae, and many PureFacts employees come from modest means. They’ve seen, firsthand, what can be achieved when there is guidance in financial investments and  education So in 2022 we defined and formalized our model for CSR with a comprehensive corporate citizenship program called PurePossibilities. 

Based on Abraham Maslow’s Hierarchy of needs, the program is designed to make a community and social impact in the following areas: essential needs, support in education, and meaningful employment. The program has grown quickly and is already starting to make a difference in communities – helping PureFacts recognize its vision of worldwide wealth.

Last year saw a rise in more conscientious investing. No longer prioritizing growth at all costs, investors, particularly young investors, see environmental, social, and governance (ESG) principles as more important factors when choosing where to invest their money. Companies ranking sustainable and ethical impacts are becoming far more attractive for clients and investors. In 2022 we shared our position regarding ESG and its impact on markets with speaking engagements at various conferences like TSAM, where we discussed the Future of Wealthtech and ESG and in the following piece: ESG – a trend that is definitely here to stay. 

We also continued to make support for wealth and asset managers working with ESG products a priority with ongoing development of tools to help score and evaluate ESG assets.

Beyond events, new programs, and staying on top of investment trends, 2022 was also a year that showcased PureFacts’ thought leadership, talent, and industry expertise.

PureFacts was featured in several publications, including the :

• The University of Waterloo Math Alumni Newsletter: wrote about the resilience and perseverance of CEO Robert Madej and his mother, 30 years after graduating together.
• CTV: interviewed Robert about creating sustainable communities and expanding access to wealth and the PurePossibilities program
• com: published an article written by PureFacts President Rajini McRae explaining the importance of neurodiversity in the workplace and how it appears in PureFacts’ corporate culture.
• The Globe and Mail: interviewed Robert on the role of AI in wealth and asset management.
• Wealth Professional covered PureFacts in a variety of articles about trends in the wealth management space, including: AI-powered future for financial planners; the Moneyballing of wealth management; and how technology may be the key to next-generation KYC.

The company was also recognized for its leadership in wealth and financial technology. In addition to several awards, the team was humbled to be included on the 4th annual WealthTech100, the AIFintech100  and the global ESGFinTech100 lists.

Looking Forward
The groundwork set in 2022 positions PureFacts to deliver even more value to clients, communities, and the wealth and asset management industry in 2023. A heartfelt thank-you to all our clients, vendors, and partners who enable our growth and success year after year.

In a few weeks, we’ll shed some more light on priorities for the upcoming year. In the meantime, subscribe below to receive more information about what’s to come, and other relevant tips, trends, and guidance to improve your fee billing, client onboarding, and wealth and asset.