Case Study

Transitioning a mortgage lender into a Schedule 1 Bank

PureSolutions

CHALLENGE

Street Capital was Canada's 4th largest non-bank lender providing residential mortgages

Wanted to transition into being a Schedule 1 bank

 

SOLUTION

Refresh Street Capital’s digital brand identity

Develop a roadmap for 24+ months

Enable a CMS – to support ease of updates and ‘multi-platform’ experiences (responsive - mobile, desktop, web)

RESULTS

Enhanced communication and service engagement with brokers, affinity partners and clients (text, video, social)

Supported online/offline marketing campaigns

Improved lead capture capabilities

Rolling out employee and broker-facing portals, CRM and marketing automation